Non-profit Communication Continuum

No industry is immune from the ever changing digital era and all must adapt in order to stay relevant. Today, all organizations are in the business of corporate social responsibility and practice the promotion of social good to increase their following. This poses a serious threat to non-profits as they are now competing with both for-profits and the evolution of digital media. Consequently, how do non-profits stay admissible?

There are many opportunities posed to the non-profit industry that can be utilized via new communication technology trends. Social media and market research are key focuses that should be incorporated in a strategic marketing plan to engage potential prospects.

Non-profits can communicate target ads to their desired audience across all media platforms. Social media enables corporations to simultaneously accumulate data that can be observed on Google Analytics. Google Analytics allows users to track and record conversion rates, thus providing demographic information, successful profiles, and so forth. This establishes a strong foundation and reference point in which non-profits can plan and grow from.

In addition to the social media transition, it would be in the best interest of non-profits to create blogs. A blog will allow free publicity of the non-profit and invite more attention in digestible proportions of information. Creating a blog enables connection which is grounds for potential constituent relationships and further, investment. In hopes to maintain constituents and keeping them on the communications continuum, blogs are a great tool to further develop content.

Non-profits must consistently produce cool content on accessible and realistic platforms, interact with consumers, and satisfy them. By acclimating, word is bound to spread and loyalty will increase.