You overcompensate with copy.

You are fluffy.

You don’t really know what you are selling.

You operate in smoke and mirrors and don’t like the details.

You overthink how people will perceive your brand and therefore make everything overly complicated.

You use buzzwords like ‘user friendly’ ‘streamlined’ ‘essential’ ‘innovative’ all.of.the.time.

You are offended by this article.

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